For a Greener Future

 Green February is a clear invitation: move past talk and put sustainability into practice. In 2024, this movement gained momentum through a major environmental mobilization that promoted public-area cleanups and tree planting in 12 Brazilian cities, bringing together volunteers, organizations, and local communities.
The action happened simultaneously across different regions of the country, reinforcing that caring for the environment starts where we live: beaches, parks, plazas, rivers, and neighborhoods.

Cleanup, planting, and collective participation
During Green February, volunteers collected waste and planted seedlings, along with educational initiatives such as seed distribution and disposable pocket ashtrays — small actions that help build new everyday habits.
Partner environmental organizations and local initiatives expanded the reach of the action, showing that real impact is born from collaboration.

Sustainability in practice
More than a one-time event, Green February reinforces an essential idea: sustainability isn’t only a long-term goal — it’s a daily choice, made through simple, collective, continuous actions.
Caring for cities, regenerating green areas, and engaging people are part of the path toward a more balanced future. And that path starts now.

 Caring for the environment isn’t a future choice — it’s a commitment now.
At Papelito, sustainability doesn’t live in words: it guides decisions, investments, and concrete actions.
That’s why, beyond raising awareness about environmental impacts, we chose to act. One of our key initiatives is reforesting degraded areas — work that began in 2021 with the planting of 300 trees in Chapada dos Veadeiros, and now grows in scale and purpose.

What is reforestation?
Reforestation is the recovery of deforested areas through planting native trees. This practice helps rebuild ecosystems, supports the return of biodiversity, and directly contributes to fighting climate change.
More than planting trees, reforesting is restoring balance.

Papelito’s commitment to the Amazon
Over the next five years, Papelito will plant 100,000 trees in Apuí — one of the regions most impacted by deforestation in the Amazon — in partnership with IDESAM.
This project goes beyond environmental recovery. The reforested areas will create ideal conditions for growing coffee, the main source of income for many families in the region. As the forest regenerates, the local community grows stronger — and becomes an active protector of the restored area.
Protecting green also means creating income, autonomy, and a future.

An action that inspires others
There’s still a lot to be done. But every tree planted counts.
We believe leading by example is one of the most powerful ways to drive change — and we want to encourage people and brands to adopt more conscious, responsible practices.
None of this happens alone. This commitment is built together with those who believe, demand, and support sustainable choices.
And you — will you be part of this change?

 Cigarette butts are among the most improperly discarded waste items in the world — small in size, huge in environmental impact. With that in mind, Papelito partnered with Poiato to address this problem in a practical and responsible way.
More than raising awareness, the goal is to act.

How does cigarette butt recycling work?
Properly discarded butts are collected and go through a specific recycling process that prevents toxic residues from contaminating soil and water. The material is treated and transformed into new products, closing a loop that once ended in pollution.
It’s circular economy applied to one of the most overlooked everyday waste items.

Environmental education that starts with habits
Beyond recycling, the partnership also plays a key educational role: encouraging proper disposal and rethinking everyday habits. Small actions — like using a pocket ashtray or disposing of a cigarette butt correctly — make a big difference when practiced collectively.
Sustainability doesn’t live only in big projects. It also lives in the details.

Sustainability in practice, for real
The partnership with Poiato reinforces Papelito’s belief that positive impact is built through concrete, ongoing actions that can scale. Reducing harm, preventing pollution, and transforming waste are part of the same commitment: caring for the environment where we live.
It’s not about perfection.
It’s about responsibility.