From the street to recycling: Papelito and Poiato joining forces to tackle cigarette butts

 Cigarette butts are among the most improperly discarded waste items in the world — small in size, huge in environmental impact. With that in mind, Papelito partnered with Poiato to address this problem in a practical and responsible way.
More than raising awareness, the goal is to act.

How does cigarette butt recycling work?
Properly discarded butts are collected and go through a specific recycling process that prevents toxic residues from contaminating soil and water. The material is treated and transformed into new products, closing a loop that once ended in pollution.
It’s circular economy applied to one of the most overlooked everyday waste items.

Environmental education that starts with habits
Beyond recycling, the partnership also plays a key educational role: encouraging proper disposal and rethinking everyday habits. Small actions — like using a pocket ashtray or disposing of a cigarette butt correctly — make a big difference when practiced collectively.
Sustainability doesn’t live only in big projects. It also lives in the details.

Sustainability in practice, for real
The partnership with Poiato reinforces Papelito’s belief that positive impact is built through concrete, ongoing actions that can scale. Reducing harm, preventing pollution, and transforming waste are part of the same commitment: caring for the environment where we live.
It’s not about perfection.
It’s about responsibility.